Show of Hands

You are a difficult but honest person. It sounds like you’re in a difficult but honest situation and feel like you need to go against your nature. That’s no good for you and you see it coming.

What I hear you saying: you are the only official source of Ultra. Some stores have an unofficial source of Ultra. The official version costs more or can push less volume or whatever - it’s not “discount.” What are you selling?

1) an official, reliable source of product
2) manufacture support
3) customer convenience - they can help customers whatever your product does with their employees expertise
4) I assume unofficial products are rejected from quality assurance for some reason. That reason.
5) recall notices are rare, but maybe official licensees have them actively shared...this might be too far?
6) maybe your boss has some other service the business can provide
7) maybe you have some sweet pens or other swag...?
8) ????
9) PROFIT!!!
...

I’m actually so overwhelmingly in favor of direct sales and cutting out the middleman, in everything, I'd probably be as honest as possible and let the chips fall wherever.

No fin idea.

Do you mean like going to Ulta to buy the same things that the salon sells? If so, I’m guilty since I can get it at a better price than the salon.

Key, I can’t see what’s after ‘manufacturer to customer, I’ll ...’ in your question. 🧐

Tell it like it is.