What is a more compelling whitening toothpaste claim: "#1 Whitening Brand", or "Removes up to 80% Surface Stains"?
When we watch TV, most of us don't think critically like when we are commenting on a SoH poll. The vague feel good slogans hit us on a more subconscious level and draw us in when it comes time to buy one product over another.
Give me some numbers, not where you THINK you rank at. Everyone seems to be "the best" or "#1". Some research and some numbers work better with me.
Yeah but don't you feel like they're all made up numbers? All brands say the same things...
Good point. F**k it, I'm creating my own toothpaste then. My slogan, "New mint chocolate chip toothpaste. It MIGHT help your teeth, we really don't know, but it sure taste good!"
I agree with Early.
Do an "infomercial" style commercial.
Or a "picture a day" commercial showing the teeth getting whiter.
Plus, just because you're the number 1 seller, doesn't mean you're good, hell, a majority of America voted Obama a second term.
(Not a shot at you Early)
I'm sure "We're Number 7!" Would be a great advertising slogan. =:-)
Maybe they'd have to come up with something actually meaningful, then.
I'd like to remove stains from my teeth. As I drink coffee and smoke. Whitening products are a good idea but removing stains first would help.
I like these sponsored questions...
Neither because #1 doesn't mean squat in my opinion... Number 1 how? Doesn't provide results. Problem with the other because of the UP TO meaning results could vary significantly...
Why not... Clinically proven to give you a whiter, more confident smile.
That's "Rembrandts" slogan.
Glad I have not pad for this app. It would be bad to have paid for it and still have ads.
This is the only app I have ever paid for and that question did not bother me at all.
Not me. You can skip polls you don't like.
I paid for it and they don't bother me. They're clearly marked, they haven't been frequent, they're not intrusive, and they're easily skipped.
And also, they're not really ads.
Nice to see you making some $$ off this awesome app!
"losing less $$" would be a more accurate description, but thank you! :-)
I don't mind these questions at all. But branch out a little, contact NBC and we can help them decide what to do about Leno/Fallon/Stern.
Up to 80% because #1 whitening brand tells you nothing
One sounds racist and the other like it is ineffective. What distinguishes this toothpaste from all the others? Does it really make my teeth whiter? Cite me a study compared to the next top three brands. Same goes for freshness, duration of clean, or any other marker of function. Generic slogans :-(
Another bad poll. Both of these suck.
Not sure how to word this but sounds like a question from someone doing research or a company.....
That's like buying "worlds best cookies". They're obviously not the best in the world (although in one case that would have to be true). 80% at least sounds like they aren't being cocky about their product and are actually citing studies. Even though the number seems high...
"If you don't buy our toothpaste, darth vader will *personally* come by your house, and force choke the life from your body(trademark)"..try that one. I don't care if it tastes like what I imagine dog droppings to taste like, I'm BUYING it.
Cavity protection and oral health is more important than how white your teeth are.
Every company claims to be the top of their industry.
Because people believe it
How about if the toothpaste came in cherry cheese cake flavor?
I'm with you on that one! I'd buy that one for the rest of my life! ????
Fresh breath is old, removes stains is old, reduces cavities is old. We need some new words or phrases
Rainbows will radiate from your teeth.
Your breath will smell like the sound of rainbows, and your teeth will look like the taste of unicorns!
I like yours better.
Your breath will attract the opposite sex :)
How about glow in the dark toothpaste?
How about using the word "enamel".
Like "strengthens your enamel"
Neither really. #1 by who's reckoning? And I hate "up to" claims, utterly meaningless cherry-picked data.
I've seen several different brands saying they're #1. -.-
Both are bad. But, at least 80% is quantifiable.
Except it's "UP TO 80%," so not really.
Again, both are lame... How much trouble does it actually take to hold a planning meeting to come up with some SLIGHTLY more catchy slogans? Or, even easier, place a suggestion box by the front door.
Whichever one is on the shelf at dollar tree.
Toothpaste is horrible to buy! They all look the same and basically say the same. If you want my attention you better have some seriously fun/outrageous/eye catching/Nekkid people on the package.
I'd rather see 40% guaranteed than 'up to 80%'. Up to 80% could mean only 1% or 2% by definition.
That's a really good point. I like a quantifiable benefit, not an "up to" or a "#1" (#1 compared to what? by whom?).
That was almost verbatim what I was thinking!
Everyone claims they are number 1 and world famous at least 80% sound like less BS.
But it's not 80. It's UP TO 80. Which could mean 80, 67, 32, or 1.
I look for the label which reads: Flouride-free
Google something like 'risks of fluoride'
Then follow the $ trail... The fluoride in toothpaste is purchased industrial waste (EPA doesn't allow it in the air...)
80% ok i will accept that but
#1 is really an opinion because other brands claim to be number one
B) Aqua Fresh
Sponsored question...neat idea.
Wait til the next super bowl and do something crazy. That really starts a firestorm within a short period of time. Just ask Volkswagen.
There's a likely chance that these polls keep getting deleted because the comments turn negative. For Tony's sake, let's try to keep everything on topic please.
Politics, religion, Justin Bieber! And...Go!
Just kidding! I don't wanna talk about Justin Bieber.
I agree on keeping things positive, but I know that the sponsored questions disappear when they hit a certain number of responses.
Up to 80% means the most is 4/5ths better. Even if dental procedures aren't up to it, I as a consumer want something higher quality.
Everybody claims to be #1
The #1 brand doesn't say it's any good, but at least it doesn't say it's at least 20% bad.
I miss jingles
Both are somewhat misleading "#1 in what exactly", we can only assume whitening. & "up to 80%" means that most were less, probably far less, than that in reality.
Yeah, could be the #1 toothpaste brand that begins with a C and ends with an E, for all we know. Or the number one toothpaste among employees of Colgate. :P
What company doesn't say;
????:we're the number one brand!
But then again "up to" 80% doesn't sound promising...????
#1 sounds like an opinion while 80% seems like it has some research backing it up.
That's what I was thinking
I thought that too, but then the "up to" part made me uneasy. So you could have only 5% of stains removed, or you could have 80%? That's a really big window.
Surfaces stains sounds like something you remove from concrete with a pressure washer...not really projecting the ideal image.
They use something similar at my dentist. Its like a pressure washer for teeth. I love it.
Everyone says they're number 1.
especially you. :D
What about the other 20%??
Removes 80 percent. As I want something that has been tried and works
Which toothpaste brand wants to know? Then I'll tell you if they'll ever get my money.
I like the one that gives a measurable improvement. The other claim just means more people but it...not that is actually better or even accomplishes anything.
It sound a little more honest, but ho does one measure that. If I asked my dentist, he would laugh.
How about neither?
#1 Whitening caught my attention.
I can care less about branding
can I ask why you voted, then? just pure curiosity?