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wolfsong Full time animal lover
05/31/17 8:08 am

God could descent from heaven with 1,000 angels and tell me it's pronounced jif and I still wouldn't believe it

Pres55555 Gone.
05/31/17 11:46 am

I mean, THAT would probably convince me

TheSocialRight Security over Freedom
05/29/17 12:19 am

Why does everyone bring up the Jiff peanut butter brand when debating in favour of g-if? That point lends no credence to your argument at all and you won't be convincing anyone with it...

unnamed738 USA
05/28/17 7:23 am

This poll shows why democracy is imperfect

singkitty In the cloud
05/27/17 1:52 pm

I know the developer says it "jif" like the peanut butter, but that makes ZERO sense. So I pronounce it the way it should be and I don't care if that wasn't the intent.

Lordsage The Original Sagin
05/26/17 6:00 am

Looks like 80% of people are WRONG!!!

corino Utah
05/26/17 7:40 pm

The developer didn't understand phonetics so... .

benseth 11,780 votes
05/25/17 9:10 pm

I just say it as jiff out loud to avoid meaningless arguments from so many misguided people.

CudOfCow Oregon
05/25/17 12:25 pm

JIF is peanut butter.

Carcano Mark 15 39
05/25/17 10:20 am

It is a soft G like in ginger or genes.

benseth 11,780 votes
05/25/17 9:07 pm

Gerund, giraffe, gentrification, genie, gin, giblets, bon Giovi...

05/25/17 9:32 am

It's actually pronounced "yiff" as the old English what do I pick? 😅

ItsAMeABree probably at a piano
05/25/17 12:56 pm

Do you know what yiff is?

05/25/17 1:18 pm

That's just how it's pronounced. Gif is pronounced like yiff, that's all.

05/25/17 1:19 pm

And yes, unfortunately, yes I do know what it is. 😭

tidford My little piece of heaven
05/25/17 6:17 am

The inventor says "Jiff". So what!
He doesn't own the word. He gave it a spelling that will stick and an idiotic pronunciation that was never likely to stick. As a result he has lost control of the pronunciation. 80% say "Gif" and "Gif" is likely to be how it is pronounced by the great majority now and in 5 years, 10 years, 100 years. Languages mutate, pronunciations mutate. This one has already mutated.
If you want to control how a word is pronounced, then spell it the way you want it pronounced, otherwise expected society to overrule your ego.

Krodin Pennsylvania
05/25/17 6:03 am

Wow, most people say it wrong!

05/25/17 8:33 am


singkitty In the cloud
05/27/17 1:53 pm

Not my fault the developer doesn't understand English.

SHIPPY1944 Tn.
05/25/17 5:29 am

GIF Graphics Interchange Format, Steve Wilhite, its inventor, said it should be pronounced, "jif", like the peanut butter, rather than with a hard G sound.
Debate closed !

SHIPPY1944 Tn.
05/25/17 5:44 am

There are three kinds of people, those who🤔know how things are correctly pronounced, those who😬blatantly incorrectly pronounce them, & those who😳don't have a clue, & don't care anyway!

peacenskis Alaska
05/25/17 12:19 am

I've never heard it pronounced with J sound

american6 Moderate Libertarian
05/24/17 9:13 pm

It is technically supposed to be pronounced giff according to the language of origin, but idgaf.

Ohioan Columbus, Ohio
05/24/17 9:03 pm

I can't think of any reason for people to still say gif not like the peanut butter brand beyond stubbornness. The creator says its wrong. The argument involving it using the word graphic makes no sense considering SCUBA or JPEG. Saying it looks like gift is entirely irrelevant, consider, say, heart vs hear. Ive also seen the fact you have to spell the pronounciation jif being different than gif as proof it's wrong, which makes no sense if you have seen how many words are pronounced. I haven't heard any irrefutable arguments for the incorrect pronounciation so far. Meanwhile the word was always intended to be pronounced like Jif with the slogan parody "choosy developers choose gif". This is an actual valid argument in favor of jif. Finally, jif totally sounds better anyway.

TreeHugs Oregon
05/24/17 7:33 pm

Computer people that have been in the business since the invention of the .gif all know it's pronounced JIFF as the inventor said it is pronounced.

Millennials (my kids) refused to believe it and laugh at me when I say it correctly.

05/25/17 7:58 pm

The dictionary pronounces it both ways. Just because the founder says "jiff" doesn't make it the correct way. Most people pronounce it how it's spelled--gif--and, frankly, how society pronounces it is the "correct" way. Imagine if we pronounced everything the British way and said it was the right way because that was the original 😛

TreeHugs Oregon
05/25/17 10:54 pm

I guess that's how accents are born.

Teakeh A Happy Nihilist
05/24/17 6:34 pm

I do both honestly, but since most pronounce it with a hard G, I just do too. Doesn't matter really.

RINOTom Peoria, IL
05/24/17 6:13 pm

The first/correct way.

05/24/17 5:43 pm

It's pronounced "JIF"

Read why here:

The creator of the GIF format agrees:

bnnt Los Angeles
05/24/17 5:51 pm

Then he should have put a "J" instead of a "G"

Doopy Remedial Americanism
05/24/17 7:51 pm

No, because it's an acronym. This is an English language operator error, not an English language design flaw.

05/24/17 5:34 pm

I pronounce it gwairfe.

MyRedSkirt Cali
05/24/17 3:51 pm

The G stands for G-raphic.
Jiff is a PB brand.

If the inventor had wanted to call it "FIG", would you? No.

It's a hard G sound.

Doopy Remedial Americanism
05/24/17 7:58 pm

Using your logic, you gotta pronounce JPEG as jah-peeg because a J peg fits in a J hole.

It's homophonic to the peanut butter. That's allowed in English.

Reeze The TARDIS
05/24/17 9:00 pm

That's literally not how any acronym works. You're making up rules to confirm your incorrect belief. Take "SCUBA-" Self Container Underwater Breathing Apparatus. You don't pronounce it "Scubb-a." The pronunciation of words that make up an acronym have no effect on the pronunciation of the acronym itself.

cornybread The Large Malus Fruit
05/24/17 3:21 pm

I don't care what the inventor of GIFs says, it's G-if, as in gift minus the t. JIF is a brand of peanut butter.

Reeze The TARDIS
05/24/17 9:01 pm

Except it's not. You can pronounce it that way, but that's not the "objective" answer you claim it is.

Reeze The TARDIS
05/24/17 9:15 pm

What gives you the authority to say that that is the ultimate, correct way to say it? As far as I know, language evolves and there are many ways to say different words. Clearly you know more than me, though.

cornybread The Large Malus Fruit
05/24/17 9:17 pm

What are you, the acronym police? Any sense of humor in there at all? If not you'll have to arrest me!

Reeze The TARDIS
05/24/17 9:19 pm

How am I supposed to detect humor from "YES IT IS?" Sorry if I misunderstood you. I get unreasonably heated about this topic hahah

qazaqwert Illinois
05/25/17 12:08 am

So does the g in giraffe just not make the J sound anymore?

Reeze The TARDIS
05/25/17 5:32 am

"G" is supposed to make the "j" sound when it precedes an e, i, or y. Based on that, "gift" is an exception.

Zod Above Pugetropolis
05/24/17 3:06 pm

Like the peanut butter. Unless it is an animated gif (the only reason I still use the format these days), in which case I just call it a "little movie".

GeneralDevin MN
05/24/17 2:52 pm

Jiff is the correct anuncuation. The inventor of it claimed that's how it's pronounced.

MyRedSkirt Cali
05/24/17 3:49 pm

The inventor is an idiot.

Thatsmychin Oregon
05/24/17 5:33 pm

California....that explains it.

LoyalOkie E Pluribus Unum
05/24/17 2:34 pm

Say GIFT, now take the T off. It doesn't change.

nate19 WI
05/24/17 2:07 pm

The g stands for graphics. So I'm pronouncing it like how you pronounce the g in graphics. GIF. Not JIF.

05/24/17 8:46 pm

Scuba. Self-contained underwater breathing aparatus. Yet we pronounce it like scooba. Hmmm.

imanag My heaven on Earth
05/24/17 2:04 pm

Has someone at SOH headquarters been watching Big Bang Theory reruns?

05/24/17 2:00 pm

The creator said it was pronounced "Jiff" so that's what I go by

MyRedSkirt Cali
05/24/17 3:52 pm

Jif is a peanut butter brand.
The G stands for G-raphic.
It's a hard g sound.

Quinnipiac Here
05/24/17 4:05 pm

This user is currently being ignored

44YY Boston, MA
05/24/17 4:35 pm

Nope it's graphic lol

CutCopy Wedding
05/24/17 5:10 pm

GIF - Graphics Interchange Format.

The proper sound is the "g" sound. Jiff.

bnnt Los Angeles
05/24/17 5:53 pm

Lucas is the creator of Star Wars and thought Jar-Jar was a good idea.

Creators can be dead wrong.

Doopy Remedial Americanism
05/24/17 8:00 pm

But he wasn't wrong about how to say Jar-Jar.

Inventors get naming rights. They literally can't be wrong there.

MyRedSkirt Cali
05/24/17 8:03 pm

Just trust me guys. I'm a woman so obviously I'm right. 😜😂🤣

Doopy Remedial Americanism
05/24/17 8:29 pm

Nope. I ain't got no girlfriend right now, so I've got the freedom to win arguments with women and I'm gonna use it!

cato Santa Barbara, California
05/24/17 10:53 pm

Yup. It's "Jiff" as in Jiffy girls. It's all about the porn people.

BlipBlop Virginia
05/25/17 1:56 pm

That's not how acronyms work