Do you consider the word 'Google' to be more of a verb or a noun?
I use it more as a verb.
Noun, I don't ever say "google it" I just say "look it up"
It's a company first, so proper name and noun. I'm a lot less likely to use it as a verb, suggesting someone "use the Google" to look something up, as opposed to telling them to "Google it".
Baby talk as far as I know.