Which would be a more appealing incentive for you when buying a $10 beauty care product?
'Buy one get one free' is worth the most.
Lower value items : GWP
Higher value : discounts
Seriously, a few dollars off is not so motivating.
BOGO if it's something I use already and like. If it's something I will be trying for the first time, I'd prefer the $5 gift card.
Not that I buy ANY beauty care products, but the less they cost, the larger a zero you can use in the zero percent chance of me buying them.
Definitely buy one get one.
Who are the 11% who would rather have 25% off instead of buy one get one free? Bogo =50% off.
They may have been thinking 25%off the next purchase which could be a larger bill.
Buy one, get one free, would get my attention.
To me, it's a simple math problem. Buy one get one free gives you the most value.
Isn't that the same value as the $5 gift card (half price) without needing to buy as much of the product?
Buy 1 Get 1 turns them off from hiking the price or otherwise getting one over on you. Publix does it on groceries here, and it pulls you in to their store like no other promotion. Even 10 for $10 has lost its luster over a decade.
I still fall for the 10 for 10 :-)
BYGO though I am thinking along the lines of higher ended skin care products than those sold at CVS. Cosmetics in dept stores are never on sale nor can you use a coupon for them. Maybe once a year this is possible.
The buy one get one free if it was a product I already used regularly, the $5 gift card (my vote) as an incentive to try it as a new product.
My thoughts exactly.
Depends, is this for a lotion product or a genitalia cleaner? I'll go for the latter since I'm naked.
Since I wouldn't want beauty care I would get the gift card then just gift it for later(I made a little more money on it)
bogo would be the best value, assuming you'd buy more than one. I probably wouldn't. 25% is nicer.
Since it is a beauty product it is something I probably use a lot. I will take the BOGO especially since most beauty products cost more than $5.