APPLE vs ANDROID
Customization I go with android. Reliability I'm with Apple. I hate samsungs with a burning passion. They're fucking garbage. I recommend LG. but they're a bit too big and expensive. I went with an iPhone SE because it was cheaper. And I pay only $20 more. 10 for warranty and $10 for the phone itself. About $80 a month. Sacrificed rollover though. :/
Like everything, I do not think there is a clear cut better OS. I use both, have issues with both and like both for different reasons.
I do find to Apple stuff to be more reliable and consistent though, so I tend to use it more.